Over the years we have supplied Tasman Bay Food Group with numerous product identities for their ever growing range of youth oriented school canteen products. The challenge is always to find a way to appeal to this target group that is notorious for knowing when something is not “Cool”. For Moosies - frozen flavoured milk - we chose a cartoon approach. But with an agegroup ranging between 11 to 18 it had to be the right sort of cartoon. We took our cues from kids TV and Mambo. Not only do the packaging and posters have to engage kids and win their acceptance, they also have to have designs strong enough to cut through the chaos of the school canteen counter.