What can one do with a boutique winery that has “cult” status in the US and has its chardonnay officially designated a classic? For starters, one doesn’t need to talk about quality. We’ve kept the labels fresh and current without jeopardising the brand continuity from year to year. We publish newsletters in spring and autumn that are different and interesting. And we design ads that express the individuality of Neudorf. Their wine is intelligent wine and their ads are too, lightened with a touch of levity, as should be the case with all things to do with good wine.