Talley's Veges

 

How do you point out to New Zealanders that possibly the frozen vegetables they are buying aren’t New Zealand grown? We let the vegetable’s plate companion do the talking. This was a fun campaign in woman’s magazines that definitely got shoppers clucking. And we designed the 100% NZ Grown campaign brand.

 

Talleys 100% New Zealand Grown Vege ads
Talleys 100% New Zealand Grown Vege ads
Talleys 100% New Zealand Grown Vege ads